Put your products in the conversation.
Product discovery starts with a story worth sharing. We help consumer brands reach the people who buy, recommend and write about their category.

Beauty expertise, in beauty media.
Vogue Business
Coverage for Genie Supply, alongside InStyle, Glossy and Women’s Health
For Genie Supply, we combined beauty, business and lifestyle media outreach with podcast bookings and SEO-aligned content. The work connects a beauty business with the category conversations its audiences follow.
Selected media coverage
Consumer, home and wellness media, including expert commentary as well as brand coverage.
The right work for the goal.
Product launches
Build the story, target relevant editors and time outreach around the launch window.
Explore the serviceSampling & shopping coverage
Coordinate hands-on journalist sampling and pitch relevant product roundups, gift guides and shopping stories. Editorial inclusion remains the outlet’s decision.
Explore the serviceFounder-led media
Turn the founder’s experience, opinions and category knowledge into useful stories, interviews and podcast conversations.
Explore the serviceBrand messaging
Explain what makes the product different, who it is for and why it belongs in the conversation.
Explore the serviceA focused program.
Or an ongoing partner.
Already have a PR agency? We can scope a product-launch push, sampling program or founder-visibility campaign around a defined gap, with clear responsibilities alongside your existing team.
We agree the scope, responsibilities and reporting before work begins. Earned coverage is never guaranteed; any paid placement is identified separately.
Tell us about your brand.
Share your product, audience and timing. Tell us whether you need ongoing PR or a focused program alongside your existing agency.
A senior team member replies within 24 hours. No introductory call required.
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Inquiry for: Consumer Brands & CPG