The story ran. The search results stuck.
Recovering from negative coverage starts with what is searchable. Some content can be removed, some suppressed, and some has to be outranked by newer, more authoritative coverage. We audit what shows up, tell you honestly which is which, then rebuild the first page with legitimate coverage, profiles, and content that tell the accurate story.
What can and can't be removed
Content that breaks platform rules, violates privacy law, or is clearly false can sometimes be removed through the right process. Accurate reporting by established outlets usually cannot. Anyone who promises to delete everything is not being straight with you.
How new coverage displaces old
Search engines favor recent, authoritative, relevant pages. Earned coverage in credible outlets, complete and current profiles, and substantive content about your real work give them better answers to rank above the old story.
Realistic timelines
It depends on what is there and how authoritative it is. We give you a realistic picture after the audit, not a promise we can't keep.
What a recovery typically involves
- A full audit of search results, autocomplete, and social.
- Removal requests where content qualifies.
- Earned media and owned content to build an accurate, current record.
- Monitoring so new problems are caught early.
How we handle it.
Related work.
What shows up when they search your name?
We'll show you exactly what's there — and what can be done about it. Free.
Senior people on every account. No junior handoffs.






Questions.
Can you remove a negative news article?
How long does reputation recovery take?
Is this just SEO?
Is it confidential?
Tell us what you're working on.
A senior member of our team replies within 24 hours. In an active crisis, call (715) 418-1614.
