Celebrity philanthropy · Global fan engagement

Amplifying a Global Fan Campaign for Tom Holland's Brothers Trust

The Challenge

Tom Holland's charitable foundation launched a Spider-Man 4 sweepstakes offering fans an all-expenses-paid set visit — with natural momentum that needed strategic amplification and a Forbes feature to anchor mainstream credibility.

What We Did

We managed a synchronized media and amplification campaign around the sweepstakes launch — connecting the charitable mission of Brothers Trust with the cultural weight of Spider-Man 4 and securing marquee press to elevate the story beyond fan media.

RESULTS

334MTotal reach — a 134% increase over the prior period

421Total mentions across news, social, forums, and blogs — a 501% increase over the prior period

11.9MAverage daily reach sustained throughout the campaign

16Earned media articles, with a combined 66.03 million total UVM and $610,800 in ad value equivalency

763Journalists reached, at an average UVM of 4.13 million per article

42Countries with coverage — the U.S., Italy, Chile, Brazil, China, and the UK among them

142Organic mentions of the campaign's raffle link, the most shared URL of the period

Forbes feature secured, anchoring the campaign in mainstream credibility

A fan-focused charitable campaign became a global media moment — with reach, engagement, and press coverage that extended the Brothers Trust's mission far beyond the Marvel audience and into mainstream cultural conversation.

COVERAGE

Marvel's Spider-Man 4 Shooting Start Confirmed (and How It Fits Into Tom Holland's Schedule)Feb 13, 2025Read →Writer of PopWin a Trip to Hang Out with Tom Holland on the Set of 'Spider-Man 4'Feb 12, 2025Read →

“The campaign has already doubled the last big one. They are elated. The CEO wants to pull you in sooner next time.”

Client, charitable fundraising platformON THE BROTHERS TRUST CAMPAIGN

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